Neurofeedback and ADD :: Neurology Disorders Papers

Neurofeedback and ADD What is ADD? ADD is an acronym for Attention Deficit Disorder (this push aside also be known as ADHD Attention Deficit Hyperactivity Disorder). Attention-deficit/hyperactivity disorder is characterized by an age-inappropriate take aim of inattention, with or without impulsivity and overactivity, that occurs across settings, causes functional impairment and cannot be attributed to some other disorder (Mercugliano 831). This is one of the most common psychiatric disorders amongst children today. According to Linder, Habib, and Radojevic (1996), ADD affects between 5% and 15% of children. DSM-IV CRITERIA FOR ADHD A. Either 1 or 2 (or both) 1. Six or more of the following symptoms of inattention have persisted for at least 6 months to a degree that is maladaptive and inconsistent with developmental level Inattention a. often fails to give close attention to details or makes careless mistakes in schoolwork, work, or oth er activities b. often has difficulty sustaining attention in tasks or play activities c. often does not seem to listen when spoken to directly d. often does not follow through on instructions and fails to sack schoolwork, chores, or duties in the workplace (not due to oppositional behavior or failure to understand instructions) e. often has difficulty organizing tasks and activities f. often avoids, dislikes, or is reluctant to engage in tasks that require sustained mental effort (such as schoolwork or homework) g. often loses things necessary for tasks or activities (e.g., toys, school assignments, pencils, books, or tools) h. is often easily distrait by extraneous stimuli i. is often forgetful in daily activities 2. Six or more of the following symptoms of hyperactivity-impulsivity have persisted for at least 6 months to a degree that is maladaptive and inconsistent with developmental level Hyperactivity a. often fidge ts with hands or feet or squirms in seat

Comparing Macbeth, Hamlet, and Othello Essay -- comparison compare co

Comparing Shakespeares Macbeth, Hamlet, and Othello Shakespeares tragedies were extremely popular in Elizabethan times and today. A tragedy is described as a sad, serious story or dally, usually ending with the death of the hero. A disastrous, fatal or dreadful event. By comparing the three plays, Macbeth, Hamlet and Othello it is possible to see how he has used techniques appropriate to tragedy and how he applied them to his plays. The opening of the play is significant because it sets the scene and the preceding atmosphere. When looking at the start of many of Shakespeares plays the audience generally discovers the protagonist by other characters. The audience withal become aware of where the play is performed, together with important events contained in the plays plot. In order to compose the openings of the plays it is necessary to examine the way in which Shakespeare uses fit, imagery, language, theme and structure. In doing this it will be possible to understand Shakespear e engages the audience attention in his opening scenes.The setting of a play is very important. The setting pisss the mood and can say a lot about the characters in that scene, following scenes, and often introduces characters we have not yet met. In Othello a dubious character Iago is introduced in a dark alley. Dark, shady pathways are synonymous with wrong doings and give the audience a hint that the character is bad. Shakespeare does this therefore, to create a picture of the character. He puts that character in a stereotypical environment. There is a degree of mystery surrounding the dark as it limits your senses. This helps evince the idea that Iago is a dubious character. In Macbeth the witches appear amidst thunder and li... ... Shakespeare, William. The Tragedy of Macbeth. http//chemicool.com/Shakespeare/macb eth/full.html, no lin. Shakespeare, William. Hamlet. Norton Critical ed. Ed. Cyrus Hoy. New York Norton, 1992. Shakespeare, William. Othello. Clayton Prestwick House Inc., 2005

Essay --

Studies on the presence of green-eyed monster in romantic consanguinitys have been increasingly polarized, with some researchers viewing green-eyed monster as a destructive force in the care of relationships while others view it as a positive measure of commitment (Ammon, 2004). Connected with rejection, jealousy is delimitate as a combination of feelings, thoughts and actions that arise pursuance a real or sensed threat to ones relationship (Ammon, 2004). Sexual jealousy evocation stimulates angry impulses and approach behaviours that function to maintain ones relationship by disrupting affiliations between ones partner and a perceived or real foe (Harmin-Jones, Peterson, & Harris, 2009). Harmon-Jones et al. (2009) designed a controlled and ethically sound method to arouse jealousy in the lab and observe the pattern of neuronic activity that is elicited when an individual actively experiences jealousy. Participants took part in a computer-generated ball-tossing game in whic h individuals were required to choose a partner from an assembly of photos and following the first 2 min of the game, half of the participants were ostracized by their chosen partner (the partner failed to toss the ball to them). The study found that when participants were rejected (especially by the opposite-sex partner) jealousy (feelings of anger) was induced. Additionally, it was found that the experience of jealousy (and anger) was linked to greater activation of the left frontal lobe. This study was successful in highlighting the contextual process of jealousy evocation in budding relationships (in this case, through ostracism) and also paved the way for more complex research on the role of jealousy in the maintenance of a variety of romantic relationships.As su... ...tners might view other, more attractive alternatives more favourably (absence of perceived superiority) which would provide them with both intrinsic and external motivation to move on. Additionally, this study can also provide extension into the understanding of partner abuse, which is twice as likely in on-off relationships (Moses, 2013). When difficulties arise in on-off relationships, couples lack the behaviours and social skills to diffuse conflict which then aggregates the issue into various forms of abuse (Moses, 2013). With an understanding of the positive influences of negative relational maintenance behaviours, it would be skilful to use the knowledge from the hypothesized results to educate couples to erase negative connotations surrounding behaviours such as jealousy and manage them in ways that would strengthen and overcome relationship struggles.

Essay on Blanche DuBois in Tennessee Williams A Streetcar Named Desi

The Destruction of Blanche in A Streetcar Named Desire A Streetcar Named Desire is an intricate meshing of complex themes and conflicted characters. Set in the pivotal years immediately following World War II, cardinalnessee Williams infuses Blanche and Stanley with the symbols of opposing class and differing attitudes towards sex and love, then steps gage as the power struggle between them ensues. Yet thither are no clear cut lines of good vs. evil, no character is neither totally good nor bad, because the main characters, (especially Blanche), are so torn by conflicting and contradictory desires and needs. As such, the play has no clear victor, everyone loses something, and this fact is what gives the play its tragic cast. In a larger sense, Blanche and Stanley, individual characters as well as symbols for opposing classes, historical periods, and ways of life, struggle and find a new chemical equilibrium of power, not because of ideological rights and wrongs, but as a matte r of historical inevitability. Interestingly, Williams finalizes the resolution of this struggle on the most base level possible. In outlook Ten, Stanley subdues Blanche, and all that she stands for, in the same way men have been subduing women for centuries. Yet, though shocking, this is not out of keeping with the themes of the play for, in all matters of power, force is its last manifestation. And Blanche is not completely unwilling, she has her own desires that draw her to Stanley, like a moth to the light, a light she avoids, even hates, yet yearns for. A first reader of Scene Ten of the play might conclude that sex between Stanley and Blanche seems out of place. It might not ring true given the preceding circumstances. There is not very much overt sexual tensi... ...al mechanism, and desire only a function of reproduction. Yet, it is not so. Individual human destiny is much stronger than the force of history if only individuals get off with who they are and the forces pr essuring them, and have the courage to meet the mass wave head on. Perhaps no one in this play does so, but the desire is there and we can learn from their failure. Works Cited Bloom, Herald (ed.). Tennessee Williams. New York Chelsea House, 1987. Donahue, Francis. The Dramatic World of Tennessee Williams. New York Frederic Ungar Publishing Co., 1964. Hirsch, Foster. A Portrait of the Artist-The Plays of Tennessee Williams. London Kennikat Press, 1979. Londre, F.H. Tennessee Williams. New York Frederic Ungar Publishing Co., 1979. Williams, Tennessee. A Streetcar Named Desire. Stuttgart Phillip Reclam, 1988.

Free Yellow Wallpaper Essays - Schizophrenia in The Yellow Wallpaper :: The Yellow Wallpaper Essays

Schizophrenia in The Yellow Wallpaper Throughout history mountain have always awaited to follow what notions that were considered cool. Though I doubt that cool was the word used to describe these notions they were still there in or so form or another. One of the greatest farces ever committed in the name of these popular perceptions was medicine. At that time, medicine that was on the cutting edge seem to have always involved some sort of noxious chemical or a typically atrocious diet. Not to mention the fact that 99 percent of the doctors were men. Womens notions were immediately discounted on the bases of the preconception that women were not meant for such enlightened thoughts. No, men really knew what was best and women were meant to stand by what their economizes said. This brings one particular husband to mind and how he was responsible for his wife going completely and utterly insane. His name is John and he is the husband to a woman who was diagnosed with a ephemeral nervous depression, meaning a slight hysterical tendency. Through Johns interference he turned what was considered a minor case of a chemical unbalance into to full blown schizophrenia. During the turn of the century, which is when this story took place, what scientists knew of the human mind wouldnt fill the inside of a matchbook. This was for certain the case when it was a woman who was the patient. If there was either deviation in the accepted behavior of a woman as deemed by society, the woman was considered hysterical. When dealing with these patients, instead of seriously considering the consequences of their actions, they went along with obscenely obtuse notions on how to deal with problems of the mind. The conventional course of action to take in the narrators case was the one of nothing. I mean literally, nothing. For the narrator was considered hysterical and slightly deject and there was only one course of action for such symptoms. That was one of complete rest. In th ose days the rest cure was very popular. It involved creation set apart from anything that might have even the remotest possibility of stress in it. The main character of The Yellow Wallpaper was indeed set apart from all activity as directed by her husband. John dutifully followed the set path, not questioning any of the accepted methods.

Free Yellow Wallpaper Essays - Schizophrenia in The Yellow Wallpaper :: The Yellow Wallpaper Essays

Schizophrenia in The Yellow W bothpaper Throughout history people bedevil always seemed to follow what notions that were considered cool. Though I doubt that cool was the word used to describe these notions they were still at that place in some realize or another. One of the greatest farces ever committed in the name of these popular perceptions was medicine. At that time, medicine that was on the cutting edge seem to take over always involved some sort of noxious chemical or a typically atrocious diet. Not to mention the fact that ninety-nine percentage of the doctors were men. Womens notions were immediately discounted on the bases of the preconception that women were not meant for such enlightened thoughts. No, men really knew what was best and women were meant to stand by what their husbands said. This brings one particular husband to header and how he was responsible for his wife going completely and utterly insane. His name is John and he is the husband to a woman who wa s diagnosed with a temporary offensive depression, meaning a slight hysterical tendency. Through Johns interference he turned what was considered a minor case of a chemical imbalance into to wide-eyed blown schizophrenia. During the turn of the century, which is when this story took place, what scientists knew of the human mind wouldnt fill the inside of a matchbook. This was for certain the case when it was a woman who was the patient. If there was any divergence in the accepted behavior of a woman as deemed by society, the woman was considered hysterical. When dealing with these patients, instead of seriously considering the consequences of their actions, they went along with obscenely stupid notions on how to deal with problems of the mind. The conventional course of action to take in the narrators case was the one of nothing. I mean literally, nothing. For the narrator was considered hysterical and slightly depressed and there was only one course of action for such symptoms. That was one of complete rest. In those days the rest cure was very popular. It involved being erect apart from anything that might have even the remotest possibility of stress in it. The main character of The Yellow Wallpaper was indeed set apart from all activity as directed by her husband. John dutifully followed the set path, not questioning any of the accepted methods.

Module Eight: Text Questions Essay

Describe the elusion of djinny. What happened to her? wherefore is this case important? Genie was a young girl, and it has been said that around the early age of 20 months that Genie was kept in a backroom tied to a toilet chair. This case was so important because by time Genie was found she could not speak nor communicate like a normal human being. This case unspoiled really showed how important infancy and childhood are critical times in brain development. What adjudge scientists learned about the way that the brain develops in children? Describe how this development happens. Brain development in infants is influenced by a number of polar factors, including nutrition, their genetics, interactions with their parents, physical activity, and other experiences.In the past, scientists believed that childrens brains were predetermined to a great extent in terms of how they would develop. However, scientists now know that an infants experiences help determine how connections are for med and which path shipway will develop in the brain. rather than being predetermined, an infants brain is a work in progress, influenced not only by his or her genetics, but also the environ world. Describe how speech generating devices work. Explain the importance of augmentative communication. speech generating devices work by helping an individual communicate verbally. ACC is so important because it helps individuals produce or comprehend written or spoken language. Critical Thinking QuestionsWhat do scientists mean when they say that there are critical periods for brain development? Why are these periods important? When scientist say that there are critical periods for brain development they mean that if a child misses that period theyll be noticeably different from others in the same age group. These periods are important because theyll need them all throughout life. What role do parents play in a childs brain development? What are some ways that parents can encourage this de velopment?Parents play an essential role in child development. Some ways parents can encourage child development is by doing normal stuff like talking to them, playing with them, singing to them or even providing them with toys. List and apologise three or more assistive technology device used with children withlearning disorders and special needs. What are the benefits of this technology for children? Digital recorders are used for children that have a problem remembering or processing spoken language. Calculators can be used during video games for kids who struggle with math. Audio prevails can help them read book for school work. The benefits of it all is that it helps the children to learn more and become better.

Australian voice Essay

? The Australian voice is distinct as it expresses extraordinaryly Australian values, much(prenominal) as mateship and support for the underdog. This distinct voice also expresses multi heathenish and indigenous values, as part of the Australian identity. It may bevoiced publically or privately through effective language features. The Castle directed by Rob Sitch highlights the characters voices as reflective of Australian attitudes and values. It is through these numerous voices that we collectively create a distinct Australian voice that .. (represents culturally specific qualities)(expresses concern for one another)Individual Australian voices may be expressed privately, to communicate personal feelings or emotions. Darryl, as the main character (protagonist), has a strong emotional attachment to his house which is expressed through his personal voice. A mans home is his stronghold is conveyed as the fundamental concept through Darryls distinctive personal voice. From the fil m, the sentimental tone of the quote memories are not as important as a big driveway ironically reveals Darryls idea that memories and families are more important than money.Darryl, acting individually against the group who embody bureau in order to save his castle, stressesthis idea and reveals his emotional attachment to his land. The individuals personal attitude is also highlighted through Australian slang which renders the Australian voice distinct from others. For example, the term bloody which is frequently vocalised by Darryl in The Castle such as you bloody ripper and the low of bloody common sensation is a slang word for very. The verbalization of this type of Australian language conveys Darryls attitude and reveals his strong family values.Furthermore, the Australian voice is distinct because it is utilize to express fundamental Australian values and attitudes in addition to strong family values. This voice is expressed both through the private and public voices, and s upports the Australian tralatitious values like mateship and support the underdogs. Darryl Kerrigan helped his old neighbour Jack by saying Im gonna kick in for ya, mate, using Australian idiomatic vernacular to emphasize his support for his less fortunate neighbor and the close relationship they share.What Darryl did is not only a representation of their close participation but also highlights Australian sense of sympathy for the underdog. The typical Australian value of mateship has been communicated by a distinct public voice, from which we can learn some other values that are distinctively Australian. Through the additional dialogue of Lawrence who is a retired lawyer (Q. C) Id like to help you to take it further, no fee. which expresses his support for the underdogs (Kerrigan family).Through all above, we can see that when private voices often combine to project a public voice sharing ideals. Unique cultural voices are aspects of the distinct Australian voice, and they maye xpress Indigenous or multicultural values. Multiculturalism and the existence of Aboriginal cultures are significant parts ofAustralian society and those collective voices represent their deliver unique cultureyet are just as significantly part of the bigger Australian voice.Distinct Aussiehumouris used by Farouk who has a heavy accent and baffled English, as he said plane fly overhead, drop value In Beirut, plane fly over head, drop bomb. I like these planes better. His excusatory humourshows his integration and acceptance into wider Australian society, whilst his cultural voice has become a part of the distinct Australian voice. This has shaped our understanding of the Australian Voice that represents the larger community as one that is multicultural.In conclusion, the study of Australian voice is thebeginning step towards a deeper knowledge and understanding of the inclusive nature of the DAV representing culturally unique values and attitudes. A voice is more than the method of talkingit is the expression of peoples private thoughts and attitudes. Different voices among Australian society evoke a certain emotion of a group of people and affect their way of understanding as well. Those voices accumulatively create a distinct Australian voice.

Bend it like Beckham Essay

All nicetys have different ways of showing respect and how there life is. In Bend it corresponding Beckham director Gurinder Chadha shows us the Indian life with the character Jessminda. Jessmindas dreams are more important than her culture so she does not want to be the exemplary traditional Indian young lady her parents want her to be it sets the tone of depressed, troubled, and motivated. Jessminda changes through knocked out(p) the story. At first she is really depressed because she wants to play association football merely her parents wont let her.The reason why they wont let her is because her culture is against her playing a boy sport that shows body parts her culture is against showing. The author shows us the tone of depressed by having Jessminda act hapless and rude towards her parents. Also he shows the tone of depressed by having calm hokey music playing. For example, ff she follows her culture her parents will be happy and she will have to give up learnednesss t hat she could have. If she plays soccer her parents will be mad at her but she will get what shes been wanting.Then her best friend, Jules stops talking to her because she sees Jess kiss there soccer coach, Joe. The reason her friend got mad is because Jess knew Jules and there soccer coach. The author uses this fight with her friend to show more depression that Jessminda is going through. He shows by putting them together and have them argue and he angles the television tv camera close up to show their emotions as there talking. Culture is a big part of our lives but do we always follow it or would we kinda follow our dreams? Jess starts to become daring which makes her start getting in trouble.She does what she has to just so she can play in soccer plot of grounds. For example her parents and sister ease up but she acts like she is sick so she doesnt have to go with them but once they leave she goes to play in a soccer game but her protactinium had to go back to the house and finds out that she isnt home. He then goes to where her game is and watches her play. Her parents hate that she wants to play soccer but her dad sees how much she likes it but shes sneaking out to go play. By the author putting in this scene, he is showing that sometimes people have to do what they need to just to get what they want.He shows us the process of Jessminda lying to her parents and going and playing the game. This shows that she is a troubled girl who will show how much she likes something that means something to her. Everyone has those moments when we have to sneak away to do something that we really want to do. In addition another example of her world troubled is when she starts falling in love with their coach. She knows her culture only allows Indian woman to date Indian boys that the family accepts. Her falling for Joe is risking her life and his. The author shows us organism troubled by having them two alone, dark nights so they fall in love.She does spend a lot of time with Joe but only because he is her soccer coach. Everyone has moments when we do things that changes us as a person. Jess becomes motivated to playing soccer. If it wasnt for her coach she would of quit right in the beginning when her parents told her she couldnt play. The problem is if she doesnt play she wont get the scholarships she can get and she wont go on to college. So her coach talks to her and tells her if she just plays this title of respect game she will have a scholarship because they will be out there watching how they play.The author uses this to show that there are chances out there. Another problem is that her sisters wedding lands on the day of the championship game, and her parents will not let her miss her sisters wedding. She is sad that she cant go but until her dad sees that she is talking to the guy her parents want her to marry and he sees whats going on. They then tell her dad that the championship game is going on and shes missing it so he tells them to go. This example shows confident by Chadha having her dad give her a chance to play.She then goes to the game and gets more motivated that when she gets there Jules is happy to see her so they could play together. She then played and ended up making the loving goal. After the game the person who was watching them to see if they can get there scholarships went up to them and offered them there scholarships. While he is watching them play Chadha keeps having the camera go to him to show how he reacts to good or swelled plays. The camera angles help shows motivation and confidence by they keeps repeating his reaction.Chadha has good parts and bad parts to get us thinking. If it wasnt for her coach Joe she would have given up her dream to respect her culture but now she has a scholarship that leads her to a better successful life. Cultures are what people believe in and that they follow but sometimes theres a negative slope in our culture that cannot always be followed. Ever yone changes as a person good or bad and have different types of attitudes towards what he or she wants or has. Jessmindas dreams were more important to her that she went against her culture but her dad accepted it.

Uses of Computer in Field of Business Essay

Computer in credit lineInformation Technology (IT) has black marketed a very signifi idlert constituent in taking line of reasoning to new height. Before calculators, the time taken to complete a task was more and however as computer started to be utilise in handicraft establishments, the processing of work got more stabilized. Some of its uses in the survey of ancestry are given belowKeeping recordsComputer programs such as QuickBooks and new(prenominal) accounting programs to allow business to keep detailed records. These programs track accounts payable, accounts receivable and sales. They as well provide a easy and quick way for a business to send invoices to customers and handle payroll functions. Back office productivity and accuracy washbasin increase greatly when using an accounting program.Budgeting and Forecasting Computers push aside be used to prepare budgets and corporate forecasts, inexpensive accounting programs allow even tidy sum with limited computer knowledge to develop detailed budgets that will dish out to keep the company on track. They can also be used to forecasts future sales and business expansions. Spreadsheet program such as excel can also be used for budgeting and forecasting.Inventory Control and ManagementInventory control and management Is a crucial process , especially in establishments related to to retail and production, such as details of good, goods coming in distribution of stock and storage details.Preparing Marketing DocumentsThere are wide varieties of programs that allow businesses to considerably prepare dynamic marketing documents. Word for documentation, Spreadsheets for storing large data, Adobe Photoshop provides eye catching customs.E- CommerceE commerce(electronic commerce) describes the buying, selling and exchanging of products services and breeding via computer networks thitherare many applications of e commerce such aselectronic mailA service of transporting text messages, videos and audios from one computer to an opposite via internet.Electronic shoppingit allows businesses and internet users to buy goods and services at home, form work and from anywhere in the world.Electronic bankingit helps businesses for transmission of cash from home or on the road using online banking instead of physical bank locationResearchThe business can use the internet to search its competitors, products and prices by studying their websites. they can also get glimpse on how costumers view their own products by reading their costumer reviews on different websites.CommunicationCommunication is key when gaining and maintaining clients and other important contacts. Computers give businesses access to email, instant messaging and custom customer contact systems. Computerized phone systems allow for automated support during off hours and a virtual(prenominal) operator can quickly direct callers to the correct department for faster support.Marketing Computers allow businesses to create websites , stunning ads and complete marketing campaigns. Marketing videos can be edited and custom ads created in-house with the use of specialized software. Businesses can completely develop and manage websites with their own servers or connect remotely to a third-party business to upload their latest content such as articles, product images and blog posts.StorageInstead of filing cabinets, businesses are able to store millions of files using computers and servers. info can be stored centrally for easy access from multiple computers or stored locally for individual use. Computerized storage saves space and provides a far more expeditious organization strategy. With encryption, passwords and replace keys, dataremains secure.Social issues with the use of computerComputer technology has made several important impacts on our society. To solar day computer is playing very important role in every field of life. But with thos rapid increase the social issues arising from it are also increasing day by day. Some of its positive issues are given below Use of computer in a positive way BusinessToday, in world(a) markets, it is impossible to run the business without the use of computer technology.Many business activities are performed very quickly andefficiently by using computers. The administrativepaperwork is also reduced by using computers. Manybusiness use websites to sell their products and contacttheir customers.EducationComputers are used in teaching and research. The students can adjudicate different kinds of problems quickly and efficiently by using computers. They can also collect different information on the Internet.BankComputers are widely used in banks. They are used in banks for record keeping and maintaining accounts of customers. Most of the banks provide the facility of ATMs. The customers can draw money through ATM pester from any branch of that bank (or another bank) at any time of a day.EntertainmentComputers are also playing very important role for the entertainment of human beings. Nowadays, computer can be used to watch television programs on the Internet. People can also watch movies, listen music, and play games on the computer. Many computer games and other entertainment materials of different kinds are available on the Internet.MedicalNearly every area of the medical field uses computers. For example, computers are used for maintaining patient history & other records. They are also used for patient monitoring and diagnosis of diseases etc.Using Computers In interdict WaysNew technology brings with it new opportunities for crime, but in many ways, computers and computer networks have left many open doors for criminal to enter. Some of them are given belowSoftware theftSoftware theft costs the software industry an estimated $12 billion a year. Users have an opinion on the ethics of copying software that does not match the publishers and it is not always certain where the law stands on this around the world. Companies are not sure whether copyrights or patents is the best way to protect intellectual retention and several look and feel cases have left the issues unresolved.The large question is how to protect intellectual property right without stifling creativity overall.HackingAttacks by hackers and computer viruses have cost computer operators a great deal of time and money.Hackers havebroken into computer systems to change exam results (and sometimes grades), disrupted 911 systems,hacked into US military computerssold stolen data to the KGBand blackmailed London banks into hiring them as security consultants.VirusesViruses have erased file, damaged disks, and shut put through computer systems. The most infamous virus is the Internet worm started by Robert Morris in 1998, tying up 6000 computer systems nationwide. While some people calculate that hackers are guardians of civil liberties, most legal systems view them as trespassers and vandals.PrivacySafeguarding privacy in a modern society where so much information about us is public is extremely difficult if not impossible. There have been data disasters involving mistaken identities, data mix-ups, and doctored data which adversely affect peoples lives, including driving and credit records. Aggravating the problem are the issues of calling number identification (CNID or Caller ID) monitoring of e-mail, and data marketing.

Overview Weaknesses And Strengths Of Globalization Economics Essay

Globalization tummy be defined in a assortment of ways since it is a authentically of import name as it influences the planetary frugal systems. It cig art be defined as the act toward communications, fiscal, frugalal, and trade integrating. Globalization entails opening out beyond chauvinistic and local anaesthetic positions to a wider mentality of an interdependent and inter think universe with free transportation of goods, operate, and capital over subject field frontiers.Globalization is a term that is often employed to put a tendency in the way of increased flow of thoughts, money, goods, and service across national boundary lines and the meeter consolidation of the planetary economic system ( Waters 2001, pg.36 ) . Globalization is closely related to international trade which can be defined as the substitution of goods, services, and capital across districts or national boundary line.The addition in the international trade enhances the continuation of globaliza tion. If there were no international trade, so manifestly states would non acquire entree to the assortment of goods and services produced in different states of the universe ( World Bank 2008, pg.56 ) . It has been found that globalisation does non affect unhampered labour motion, and as intimated by some economic experts, globalisation may ache fragile or smaller economic systems if practiced randomly.Globalization is by and large know as being goaded by a combination of technological, political, economic, biological and socio- cultural factors. From some other position, globalisation can mention to the transnational circulation of linguistic communications, favourite civilization, or thoughts by socialization ( Tomlinson 1999, pg. 123 ) . This paper entrust supply an outstanding analysis of the failings and strengths the term globalisation.Strengths of globalisationSupporters of globalisation contend that globalisation can maybe break the universe economically by work outing many jobs which are deep-rooted for illustration poorness and un participation. Harmonizing to the economic theory, increased globalisation will take down the pay of unskilled labour in developed states and raise the pay of unskilled labour inwardly the developing states as the both groups start to merchandise with each other.Globalization generates resources and encourages the transportation of thoughts that can be utilized for both single and community betterment. Among many other things, globalisation makes campestral economic variegation and agricultural ampleness additions more accomplishable. Globalization besides makes environmental stewardship, improved conditions of life, and nutrient security more come-at-able.Due to globalisation, the fringy can now acquire the chance to exhibit themselves in the universe market ( Bauman 1998, pg.121 ) . Globalization encourages the industrialised states to supply crucial market topographic diaphragms for exports of hapless persons inwardly hapless states. The planetary agricultural and nutrient companies can help the 3rd universe states incorporate required safety, and quality patterns by acquiring entree to markets in developed states.Since globalisation means de-localization of assorted endeavors within the word, many pile can acquire entree to many industries and in due class globalisation promotes economic growing in the planetary universe, brings about competition among companies, enables manufacturers and retail merchants to cut down the monetary values of assorted trade goods so that consumers can afford them and hence increases the demand on the trade goods.Because of the increased efficiency, the public assistance is raised by offering more low- personify goods and services much(prenominal) that the buying power is increased. Globalization reallocates capital and labour to more efficient and effectual lines of production. Globalization helps hapless states by extracts of plan and foreign capital which enhances economic development.The economic development due to globalization brings modern ways of linking people, from roads to electricity to telecommunications. The planetary companies offer developing to employees and supply arrange, money and endowment that helps them to rick to demands of the community, raising communal and single aspirations and supplying ways for carry by means ofing them.Since globalisation brings about spreading of prosperity, it enables assorted states to possess conditions in which regard for human responsibility and democracy can boom ( Appadurai 1996, pg.65 ) .Globalization encourages the being of foreign remove investing. The foreign direct investing is a cardinal portion of an effectual and unlaced international economic system and it acts as a head means to development. States in passage, developing states and emerging economic systems lay down realized that foreign direct investing is the beginning of modernisation and economic develop ment, piece of work and income growing.Many states gift freed up their foreign direct investing governments and acted on other policies in state to drag investing. Foreign direct investing enhances a m ain beginning of capital that is accompanied with up-to-date engineering. It has been found that to bring forth this capital by domestic agencies is a hard undertaking, and even if there is a possibility to bring forth it locally, importing the indispensable engineering from abroad would still be a hard undertaking.This is because, the transportation of engineering to companies without anterior experience of how to utilize it, is expensive, hard, and hazard. Foreign direct investing signifiers many outwardnesss over along period of clip in the signifier of benefits bing to the full economic system.These comprise of upgrading the telecommunication services, constitution of trading and finance related webs, creative activity of modern accounting and heed methods, industrial upgradi ng, work experience necessary for labour crowd, and specific engineerings and general cognition in production and distribution.The foreign direct investing in services has a great influence on the fight of the host state as it raises the productiveness of capital hence enabling the host state to pull new capital on promoting footings. Foreign direct investing brings about the being of services that can be utilized as strategic inputs within the traditional export sector so that to spread out the volume of trade every bit good as to upgrade production through procedure and merchandise imposture.Foreign direct investing finds its application in the economically underdeveloped states. For the 90s decennary, foreign direct investing was among the main external beginnings of stand-in for many states that were sing growing in the economic position. Foreign direct investing has aided many states during the clip of economic adversities.For case, in some states of einsteinium Asia, it wa s seen that during the financial jobs of 1997 to 1998 the sum of foreign direct investing that was do in these states was moderately steady. Foreign direct investing promotes the creative activity of new employment chances in a given state, and it enhances the addition of wages for the workers. Due to this, many people comport led better life styles and have obtained many important installations in life ( Featherstone et al. 1995, pg.76 ) .The biggest significance of globalisation in the planetary universe is the rise in competition, which has in bend benefited many states worldwide in footings of economic promotion. disputation has a positive influence both on the well being of consumers and on the economic system of a state as a whole.It has been seen that competition long pillows international fight and productiveness of the concern sector and every bit good it enhances economic growing and dynamic markets. Due to globalisation, the whole universe has become merely equivalen t a state merely because people are allowed to get over the national frontiers into foreign states.The progress in engineering has besides encouraged a batch of interaction between different states of the universe. As most of the states in the planetary universe remain in undertone with economic promotion in other states, they look for options to catch up with the advanced states therefore conveying about world-wide competition. Consumers have benefited a batch from completion as they obtain goods and service from their retail merchants and manufacturers at competitory monetary values.When the monetary values for goods and services in a given state are higher than those in the foreign states because of deficiency of competition between the markets, the houses well become less competitory and hence suffer within the market place. Competition besides is really of import in advancing efficiency and productiveness.It has been seen that, those companies faced with strong competition a re persistently driven to go more productive and more efficient in the production. This is because they are cognizant that their rivals are persistently looking for ways to cut down the costs of production so as to derive a competitory advantage.Owing to the relentless force per unit area, the houses in competition guarantee that efficiency and betterments in productiveness are made so that they can non in their market place or even vaporize wholly. It is the procedure of terrible competition between challengers that drives companies to set more try in offering better services, quality goods, and lower monetary values.Competition has positive influence on invention. Innovation is really important to success in same a shot s universe which is engineering driven. Competition brings about force per unit area to different companies, promoting them to present new production techniques for new merchandises. Without the force per unit area, a state s economic system will dawdle behind o ther states economic systems as a centre of invention hence losing international fight ( Michael & A Porter 1990, pg.120 ) .It has been seen that globalisation has got its strengths on the promotion of universe economic systems. Many states in the universe have experienced the positive effects of globalisation, for case poorness has been reduced to greatest extent, modern and new methods of production have been realized, a good figure of employment chances have been created, and most states have obtained the advanced modern engineering.In malice of all these benefits of globalisation, it has besides been found that globalisation has its ain negative impacts on universe economic systems. Globalization has encouraged spread of diseases, and has brought about loss of cultural individuality.Failings of globalisationGlobalization has influenced exigency and spread of assorted infective diseases. This is because people are allowed to traverse the international frontiers and acquire into foreign states. The free motion of people, vectors, trade goods, nutrient, decision-making power, and capital, aboard planetary demographic tendencies, has brought about the incidence infective diseases in the topographic point of finish.The unprecedented velocity and volume of human mobility are the most blazing manifestation in today s epoch of globalisation. The planetary population is seen to let go at an increased rate such that the societal and economic disparities between the hapless and rich states become intense.This has brought about increased figure of migrators as they await for employment chances to break the quality of their lives. Many demographists and political scientists have observed the 21st century as characterized by migrations.Migrant populations comprise the most nonresistant group to emerging and reemerging catching diseases and have been seen as the major causal factor in the world-wide spread of such infective diseases such as the multi medicine immun e TB.The modern manners of transit that enable more merchandises and people to acquire to different topographic point in the universe at express velocity have besides opened air passages for the motion of disease vectors from one continent to another.For case, mosquitoes can perchance traverse the seas and oceans by siting in the cast Wellss of an aeroplane. The incidence of West Nile virus in New York City in the twelvemonth 1999 is a really good illustration of the disease that was availed in northward America by vectors transported in aeroplane.Beyond this transit of disease vectors, there is grounds that planetary heating is doing the alterations in distribution of disease vectors worldwide and hence increasing the incidence rates of different tropical diseases like dandy fever and malaria. Global heating is caused by adult male s activities like industrialisation which consequences into increased sum of nursery gases in the ambiance.Persons from rich states have invaded haple ss and developing states with the purpose of set uping their houses most of which emit nursery gases into the ambiance. and so globalisation brings about the possibility of planetary heating in the universe.The demand for planetary nutrient market every bit good as the motion of nutrient from one state to another has besides been important for nutrient borne diseases. Global transit of nutrient has besides raised the concern on the trim down of antibiotic opposition in adult male. The animate beings that produce nutrient merchandises like milk and eggs are normally administered with drugs to forestall diseases and increase production.However, these drugs have been found to do bugs to derive opposition against drugs that are used for human disease medicine. Therefore due to societal and economic interaction, incidences of many diseases have been caused ( Giddens 1990, pg.67 ) .Because of globalisation, people from different states throughout the universe have interacted and therefo re their civilizations have been intermingled. The effect of different civilization coming together is to lose the cultural individuality. It is true that globalisation has brought about alterations which threaten the application of merchandises that are made locally.For case, the availability of new foreign goods such as nutrients in market, which might even be cheaper cost wise, have displaced the local framers who from clip and once more have been gaining a life by selling their farm green goods locally.Apart from the increased handiness of foreign-made merchandises and break of local manufacturers, globalisation has besides increased international trade that trades with cultural goods and services, for case music, publication, and films. The other states are faced with troubles in exhibiting their local cultural goods and services that they have put their attempt to bring forth, to the planetary market and therefore are unable to vie with the foreign houses.The natural effect i s that the local states are noteworthy to come in those countries of influence that are occupied by multinational houses of developed states. As the trade in cultural goods and services intensifies, most of the local societies get exposed to foreign civilizations.This exposure to foreign cultural merchandises encourages alterations in local traditions, civilizations, and values. No consensus on the effects of globalisation upon national civilizations, a figure of people feel that people s contact with the foreign civilization can weaken their local cultural individuality ( Friedman 1994, pg.123 ) . approximately of the civilizations are now utilizing the linguistic communication of the dominant civilizations since the foreign linguistic communications such as English is dispersed really fast through cyberspace and media ( Deng 2005, pg.40 ) .English is used more frequent as compared to local linguistic communications for person to show himself or herself. It is true that in today s universe most people can non be able to make their people by usage of local common people vocals and local literature and hence the cultural individuality of the earlier coevals and that of today s coevals is different wholly.The native vocals, narratives, narratives, and jubilations have been replaced with modern computing gondola games that are produced in assorted continents, and hence an single becomes portion of the planetary and general civilization ( Featherstone 1996, pg.76 ) .DecisionGlobalization is a really of import term that can be defined in a assortment of ways, one of which is, the motion toward communications, fiscal, economic, and trade integrating. Globalization is besides seen to imply opening out beyond chauvinistic and local positions to a wider mentality of an interdependent and interrelated universe through free transportation of goods, services, and capital over national frontiers.It is closely related to international trade which can be defined as the exch ange of goods, services, and capital across districts or national boundary line. The addition in the international trade enhances the continuation of globalisation. If there were no international trade, so seemingly states would non acquire entree to the assortment of goods and services produced in different states of the universe.Merely like many other issues, globalisation has got its ain strengths and failing to the planetary universe. It has been seen that globalisation has got its strengths on the promotion of universe economic systems. Many states in the universe have experienced the positive effects of globalisation, for case poorness has been reduced to greatest extent, modern and new methods of production have been realized, a good figure of employment chances have been created, and most states have obtained the advanced modern engineering among many other strengths.In malice of all these benefits of globalisation, it has besides been found that globalisation has its ain ne gative impacts on universe economic systems. Globalization has encouraged spread of diseases, and has brought about loss of cultural individuality among many other failings.

Career Plan Building Activity: Reasoning Aptitude

Completing the Career Plan Reasoning Aptitude keep an eye on my profile shows that I could work well in careers where success comes from applying practical skills and where thinking is used mostly to solve practical problems. It also states that I am likely to be attracted to very practical jobs and careers. There are two tabs, Strengths and Opportunities for the results of the Reasoning Aptitude Survey. The first tab Strengths has tail fin bars and out of five bars I received three for each of the six categories.The six category results show I focus on customer needs and satisfaction, sets spirited standards for both quality and quantity, works in an orderly way, and achieves project goals. I show an interest in new experiences, I am punctual, follows instruction, safety book of instructions and requirements of their role, adapts to changing circumstances, and I adapt inter soulal style to suit different people or situations. The next tab is opportunities and there are also 5 ba rs for score and six categories, on opportunities I received one bar out five and I am unable to get the results to these categories.My thinking style can help influence my approach to arguments by being more in tune with the different ways people understand and hold back things and how I approach these methods of understanding. Consider how to best respond to others whether it is information for a meeting or another co worker and evaluate how each person will receive the information. By learning how to approach others and understand how each person learns will allow me to be able to communicate persuasively with others and skeletal frame a rapport with others.

Religion and Ecology Essay

Every thread of the problems faced by the present gentle society can be traced back to first industrial variation of late 18th century and early 19th century that took place in Britain and from where it was embraced by the entire land. The industrial revolution set in motion the process of changes that drive since then subsequently transformed the character of not exclusively military gentle art object society but of entire e subterfugeh (Gatta, 7). Air, water, land and sky, all bear the effects of the changes inflicted by benevolent march through industrial revolution and the effects move over not been pleasant by any order.The modern society is the product of new-classical theory of economics and the anthropocentric go steady of environment, both of which advocates totally human centered progress and development utilizing all the resources and potentials of the nature and the environment around them (Nassar, 40-46). This view has been at the core of all the human activi ties and development preparation taking place since more than 200 years now and it has encouraged massive rate of consumption and utilization of all the inseparable resources at an perpetually increasing scale.As almost a direct evidence of the expanding human footprint on earth, our population has increased from 1 billion to around 7 billion in past 150 years (Gatta, 20). This growth is based on the foundation of an efficient but brutal system that mastered the art of misusing the full spectrum of available indwelling resources, causing their widespread goal, contamination, and debilitation.Examples of this destruction can be overtaken in extensive deforestation around the world, rapid destruction of rainforests in Brazil and Africa, fertile soil erosion, severe contamination of several important rivers of world due to continuous effluence of industrial and municipal sewage, air pollution, oz unmatched seam destruction, depletion of non renewable energy resources especially o il and natural gas, global warming and climatic change. The extensive damage to the natural resources and bionomics has deeply imbalanced the natural system, creating a disharmony and conflict with human development and its environment.The destruction of ecology and nature have caused unprecedented rise in extinction rates of animals and plants, who have found their ecological niches disappearing due to human activities. The emergence of massive urban centers around the world where millions of people live within few upstanding kilometers of area exert trem annihilateous pressure on the environmental sources which has put earths biodiversity and consequently humanitys own survival chances at risk (Gatta, 62).The threat that human development is causing to the entire living world, including its own self, has not remained unnoticed and there many global social and political movements have started during past 30 years, with sincere intentions and efforts to create and implement an alt ernative system of social and economic model where human interests and development share a symbiotic relationship with nature, environment and ecology where advancement and development have mutual linkage across the entire natural continuum (Nassar, 68).These efforts have been so far-off varyingly successful, where some countries and regions have adopted one set of selective steps for ecological integration, while others have adopted several(predicate) set of steps, all find by their economic convenience and financial constructs (Gatta, 65-69). This has led to an inward analysis and evaluation process in ecology and environmental thinking, which looks at the very basics of our social development and structure and try to re-align them with many old and yet existing religious and community view of social development, which is embedded in ecology and environment.But the question of human pressure and influence on its ecology has several parallel sides, each of which poses its own cr ucial question. The first question that comes up is that, is human species is constrained by any limiting factor- does its growth and expansion has a maximum attainable size, or can it continue to swell indefinitely, maximizing the resources for itself, for its need for infinite consumption and consequently infinite growth?If this is not possible , then is it possible for human beings to exist and thrive in minute optimum conditions, where population growth, consumption requirements, and growth needs are exactly balanced with the ecosystem, and stay in this balance forever? If the attainment of this balance is not possible then does it mean that for its own survival humanity is causing destruction of other species, destabilizing the ecosystem, and tripping the biosphere? (Gatta, 141-147) Religion and EcologyWhile all the religions of world have a strong foundation in ethical learning and teachings, with distinct emphasis on concepts of good and bad, divine presence, and determinism , the antediluvian cultures and indigenous traditions have taken this concept much further to include divinity and God as a part of their local environment and daily living system. The inherent principle is same in all the religions, which adduces that God has created the entire world, including all the nature features, plants and animals, and human beings.However, as it is seen, some of the earlier interpretations of modern religions, such as Christianity, took a rather human centric religious approach (Gatta, 208). In essence, they popularized the notion that man is designed to be the ultimate consumer of all the natural resources, or in other words, the whole natural world exists in order to serve and meet human needs and requirements. This view in considered as one of the acting principle behind neo classical theory of economics as well as anthropocentric world view as discussed earlier.The view of ancient and traditional cultures and religions does not take such an exclusive view of human influence. For example it does not actualise human beings as isolated and apart(p) from their surrounding environment and ecology, neither it sees humans as controller of the natural resources and final arbitrator of their destiny (Nassar, 71). The learning that we receive from these traditional cultures and religions is that we must recognize ourselves as parts of a widely distributed and ranging biotic communities and ecosystems, each of which has its own important role to play in design and creation of God and nature. human beings beings occupy a very important niche in nature, but yet its only one of the numerous niches, while the complete scope of the ecology goes much beyond the human considerations and interests (Gatta, 219). Then, there are many internal and subtle relations present between mans interaction with nature and vice versa. Ecology is not only a biological function of our existence but it also regulates the cultural gradient, the behavioral landsc ape and the social expectation of people.Therefore, when we deeply disturb the ecosystem through persistent and determined set of harmful activities- acidification of natural resources, toxifying land and water bodies, resource depletion, modification and destruction of habitats and unintended or deliberate elimination of native species, then we destroy our cultural tie from the ecosystem. Howe we act and when we act should always remain attuned to our environmental and ecological perspective.The lessons from the past, and the ecological perception of ancient religions should form our guiding principles at every stage of intervention or interference in the ecosystem. Taking a step ahead, it should create a pro-active approach to look into the possible avenues of meaningful interference and interaction to search for, identify and implement the ways in which our impact on our own ecosystem is as free of protuberance as possible (Gatta, 223-232). Our actions should be well reasoned emerge and their consequences considered in all the possible ranges.The ecosystem balance is parasitical upon a capacious number of factors, many of them yet unknown or improperly understood, and therefore even an unintended disturbance on our part produce enormous and unexpected ecological backlash. These backlashes symbolize the failure of mans relation with nature, failure of the understanding and appreciation of ecosystems intrinsic value in defining the human niche, and a failure to secure corrective steps to improve the interaction.The ancient and indigenous cultures, such as Inca, red Indians, Buddhism and Chinese culture, took a very different view of the role of humanity in the natures order. They did not see nature and its bountiful gifts as resources that require taming, mastering and exploitation. Quite contrary, they viewed man in a wholesome, nurturing and co-dependent relation with the nature, where every aspect of nature, whether its a tree or an animal, shares a r elationship with the man.Explaining the meaning and depth of this relationship, the older religions and cultures state that as the entire nature is a creation of the God, therefore its every part is a close a representation of God, and hence their destruction or violation is a direct violation of Gods own creation (Gatta, 237-241). This idea is further developed in eastern religions where man is viewed as just one part of the infinite range of natures creations, with no superiority or ascendency accorded to him over other forms of manners or natural features.Human being hold a place in the continuum of natural order, but apart from their wisdom, there is nothing to distinguish them, or accord them the status of master of other resources. The implications of this view cut deep and profound, even for the standard of modern environmentalism and ecological movements. A majority of these movements still see the issue from the point of saving earth and nature from human desire and want o f growth-insinuating a weak and fragile nature and a powerful human civilization which is threatening the vulnerable nature (Nassar, 91-96)This is Older traditions, cultures and religions, take quite an opposite view on this issue, where they see human beings as fragile, vulnerable and dependent upon the nature for their own survival. Nature, on the other hand is all powerful, protean, strong, and controlling lives and deaths-in fact nature is deemed so powerful that it is worshipped in many ancient civilizations and we can see why- the human survival is impossible if the nature dies around (Nassar, 107-111).We have always considered the nature and ecology as taken for granted in our environment however, if we once stop to consider the situation when all the standing forests have been cut down, all the rivers polluted and turned into industrial sewage, all the natural diversity in animal and vegetation life lost on account of human exploits then it is not difficult to see that the t his situation signifies the end of humanity as well-with no resources left, no natural cover to fall back, and left in a barren and dry world, human beings would run out of their capacity to struggle and survive (Gatta, 151-156).Thus the teachings of the indigenous cultures and older religions is towards ingraining humanity into a natural system that is based on mutual benefit, extreme growth and interdependent development. This is a holistic, broad, and profound approach, which makes man a factor in the natures grand design of world, brining understanding, compassion, humbleness and realization of the gluiness and integrity that is pre-requisite for our existence.ReferenceGatta, John. Making Nature Sacred Literature, Religion, and Environment in America from the Puritans to the Present. Oxford University Press, 2004. 291 p. Nasar, Sayyed Hossein. Religion & the Order of Nature. Oxford University Press, 1996 . 312 p

Prerequisites of a good business plan Essay

A bloodline conception is essential for a unsanded championship it gives an insight to opportunities, weaknesses, threats and possibilities. This thesis consecutive a headache cast for an pagan brand restaurant The Indian village. The freshman cut off of this thesis recrudesceed a regularity of analyzing fundamental elements of launching a refreshful profession. The empirical part of thesis rivet on how to turn a project idea into a project externalize. The research part include the examination of activity in the bea of Pakistani/Indian restaurant callinges of importly ground in capital of Finland and Stockholm. Interviews were conducted to investigate the existing roaring credit line strategies this study in any case introduced both(prenominal) personal ideas of innovations. Finnish market has a great demand for exotic nourishment. People ar always eager to furnish something disparate. The pabulum task is firstly considered a relatively smal ler investment as compared to heavy(a) businesses tho it is also commonly viewed as being able to become victoryful and move forward depending on grievous scheme and market research. So in some ways the pabulum business insurems exchangeable a smashing investment. As generally viewed, before starting a smart business, one must(prenominal)iness understand and be cognizant of conditions and the society he wants to operate within. Being in Finland has allowed me to understand the conditions, demands and foundation of un interchangeable businesses. In distinguish to explore the subject area of affect, which is the food business, required me to dine in disparate places. This has surely benefactored to cite various techniques of running such businesses. Planning of a restaurant particular(prenominal)izing in Indian/Pakistani cuisine urged me to contrive a rude(a) business dodge of such an establishment. I tested to find the relevance of this business idea w ith the scientific business theory of how to start a new business. The start-up situation and the basic elements for any new business at the beginning are somewhat the same, that finding a pertinent business theory for starting a new business specially in Indian/Pakistani restaurant was a challenge. Developing a business plan for a restaurant in a luxuriously-pitchedly competitive environment usher out be difficult, just a solid plan of action can support go into it out. Working hard for a new business is good alone hard work alone is non enough to attract guests. This is wherefore a solid business plan is conducted.1.1 Background The selection of this circumstantial concept was inspired by a friends victory in new business ventures. He developed a business strategy and then started working on it empirically. It gained my motivation and personal interest in ontogeny a small business. One driving force is my creativity which has always enticed for satisfaction by ingesting a business. The background behind this selection is driven by the rapid evolution of social food brands, and a broad interest in exotic tastes. other(prenominal) fact is a widespread belief that umteen ethnic cuisines are somehow healthier. Successful business can be propd with giving oneself a high self esteem1.2 Aims and Objectives A new business is a big job and it is necessary to direct something that can help to manage the business. A business plan can act as a focussing similarlyl that can help to focus on where we are and where we want to be in the future. Chances to go without a business plan, may not be so pleasant in the end. A business plan helps to guide all stages of business towards success. A widespread belief is that more ethnic cuisines are somehow healthier. This thesis has two objectives1) An effort to make believe a powerful brand attri barelye to todays health-conscious client market.2) The second purpose behind this plan is an ambit ion, to be successful and to create a secure financial resource. The current situation with job opportunities does not seem so vivid to me. In that case possessing a successful business can be a good alternative. This strategy appeals to the festering of an exotic restaurant across finish. The food business particularly sparked the interest because these days in that respect are a variety of restaurants with numerous offers. Many of them show no concern with providing food harmonise to health standards. Being overweight is an illness which millions face each day. Some natural facts virtually our torso cannot be changed only one way to change being overweight is starting to eat red-blooded food. I want to place node convenience and comfort as the top priority. This plan is contrasting and purely genuine, because I want to help lot understand how to select healthy diets, and help ever-changing their behavior towards nutritionally- exacting food. A sensible food choic e can make a huge contrariety to the quantity, the quality of calories, and sodium and fatty devourd in a diet. So this business plan is a terrific effort towards the well being of the human race and the creation of a healthy food culture, whereby plurality are aware of what they eat and how food can be consumed to affect their lives in a positive manner.Conceptual researchAnalysis of existing Business Strategies finished and through benchmarking methodEmpirical research full of life Investigation of assumptions over against facts.Interviews and SurveysUsing the comeledge in feature business planRelated experiences and views1.3 Development mat uphematical process The research process of this thesis consists of mainly leash stages. The three stages are first, second and third. All three stages are different thus far feature with each other the first stage emphasized the impressiveness of having a business plan with the help of conceptual research method of scienti fic theory. The conceptual part of this thesis is based on McDonald (2007), and Mellor (2009). The review of these business theories helped to take thorough, careful and comprehensive look at the intimately important facets of starting a new business, including the con textual matters in which they operate. It also heighten the concord to discern future trouble areas, and to tell apart opportunities. The synthesis of these strategies is depicted in figure 2 below. Capitalization on a b chasten idea the fuckledge of existing business network Looking at your strategy Your abilities and skills. The conceptual part of research process. In the second stage of research process, qualitative research method was use for entropy collection. A good business plan depends on consciousness the guest needs. whence a business unit should be able to define the strategies which make restaurant, a place where hoi polloi want to come and eat. The market research helped to narrow d throw elem ents want personal behaviours, stories, and organizational public presentation of business. This research method also contributed to understanding the nature of different businesses. Benchmarking strategy of some selected restaurants emphasized on some important elements same(p) location, arrangements, rung, food quality, related experiences with food business, skills, knowledge of facts, and experience of customers. It enhanced the understanding close some existing business units, and the way tidy sum perceive a particular food business. In the last phase quantitative research method was used with a questionnaire abbreviation. This research produced numeral data collected from fifty pot including some customers from different restaurants. Research methods helped to get precise measurements which were steadying to compare different trends. The empirical part of research process Definition of the last stage which includes, the schooling ga at that placed through quest ionnaires and personal epitome. This information helped to measure the customer expectations and the stereotypes attached to some existing business units. merchandise compendium Market cookingBusiness goals and bursting charge statementSWOT analysisRisk factorsProfilingCost strategiesLeadership strategiesThe model of business plan This chapter contains conceptual theory and strategical planning of the business plan. The business plan has mainly three purposes. First, it serves to develop a strategy and go by it to the level of management. Second it serves as the justification of resources and budget. Third, it provides and instrument for monitoring on passing fall out and making corrections during the plans implementation. go for 4 below depicts the key elements for a new business. The essential elements of the approach to market plans as presented by McDonald (2007)2.1 Market analysis Market analysis helps to understand the competition in the market and prepares a strategy to countersink d experience a new business in relation to its competitors. Without a proper analysis too of x market strategies are set at too high level which comports to pitiable outcome. Market analysis helps selecting market segments, which helps providing carrefours and service according to the customer expectation and demand. It provides an analysis of existing organizations, elementary competitors, and key strategies to do it better and at a lower cost that customers prefer. Competitor yield analysis helps to price the harvest-feasts, and defines the need if modern equipments are needed. Customer true-bluety can be won by offering them consistent and reliable serve. An enterpriser measures his potential to introduce a broad range of harvest-home/services to keep existing customer groups attracted. New customers groups can be targeted by the additional categories provided.2.1.1 Market Planning Market planning is establishing an operational strategy t o position a new business in the market. Market research determines the strategies that help to attract customers for new products. It helps to discover the attractions a new business can offer that others cannot. An entrepreneur can use its competitors business knowledge in own terms by conducting a market research. It is good to know the difference between own process and others. All new businesses should develop some survival strategies for its operational ability during a start-up process where margins are narrow. In other lyric finding ways to do it better than others are doing. The annotation of cordial behaviour, competitors strengths, weaknesses, and leadership and business skills helps to identify opportunities of growth. The questions below provide an insight to the market planning process especially at a start-up level.Customers Who are my customers? How can I understand their needs and visualise their satisfaction?Competitors How can I hit an advantage over my comp etitor, or how I am going to do things differently?Company At the start how can the telephoners operate for its own survival and ensure its future strength? onward starting any new business, customers needs and business goals should be travel byly determined. Customer knowledge is based on learning closely their cultural norms, emotions, needs, feelings, wants, values and attitudes. It is worthwhile to know the customers point of view by feeling at ones own business strategy.2.2 Business goals and relegating statement It is important to develop an understanding of products according to their breadability. A fire up understanding of the profit generated by different products/services forget help the both future services and products. Making a strategy is deciding how to best position the organization within its competitive environment in order to achieve profitability. The business unit should tense to arrange its objectives hieratically, from the most to the least import ant. A business unit should set rea mentionic goals. The level should bone from opportunities and strengths, not from wishful thinking. A business unit must abide strategic analysis of important elements. Strategic analysis is focusing down layer by layer to develop a clear understanding of market. It is referred to onion skin. Each layer must be peeled off and discerpd to find its health before the core strategic business (SBU) is approached.EProfitability Market share GrowthTrue business goals Business goals can be seen in these three categories. Profitability in a new business ensures growth and market share. Profitability refers to the potential of a venture to be financially successful. This may be assessed before entering into a new business or it may be used to analyze a venture. Although it may be found that one set of factors is not likely to be successful or has not been successful, it may not be necessary to abandon the venture. It may be operable to change operation al factors such as pricing or costs.2.3 fig out analysis starting signal a new business is a complex process and that is why it is necessary to view the overall strategies in SBUs. Unless these SBUs are identified any planning will be generic and bland. Strategic planning must focus on each SBU to identify the actions and goals. A swot analysis is the process that enables a follow to assess the present state of a business.Swot AnalysisStrengthsWeaknessesOpportunitiesThreats Through market analysis, a clear segmentation of market, seeks to avoid a bland and unfocused approach to the market. A clear definition of the specific competitors and an understanding is needed to develop a customer group. SWOT is basically abbreviated from four intelligence agencys strength, weaknesses opportunities and threats. The SWOT analysis should be conducted for each of the key product or market segments should be presented briefly and in an interesting way. Customers cannot know about a new business unless they hear about it. Creating a brand image through advertising and promotional activities is in truth helpful. regard 6 below describes the elements of Swot analysis.2.4 Risk factors A balanced evaluation of risk is very important. A leader has to be aware of these risks, threats and harmful elements which may affect the business. The knowledge of these risk factors helps a leader to prepare a taproom strategy. Mainly in that respect are two types of risk factors. An entrepreneur is challenged by these factors which are Internal and external. They both are equally important and depend on each other. Internal factors are to be dealt with initially, but external factors can be learned with time by gaining market experience.2.4.1 External They are foreign the influence of management, for example performance of the national economy, stability of the indus exploit, competitor pricing, and Interest rates. The manager should know the separate of the enviro nment to monitor, if the business is to achieve its goals. A business has to monitor key environment forces like demographic/economic, technological, political/legal and social/cultural, and environment factors like customers, competitors, and distribution channels. The manager should set up a market intelligent system to track trends and important developments. For each trend and development, management needs to identify the implied opportunities and threats. A major purpose of environment scanning is to discern new opportunities. Opportunities can be listed and categorise according to their attractiveness and the success probability. Figure 7 below depicts some external risks.PoliticalEU legislation, inspection priorities, changing patterns of employment, flexible workforceEconomic1. Interest rates changes2. Cost of waste presidential term3. Need to cut waste4. Insurance premiums5. Tax incentivesSocial1. Customer demands2. Customer expectations3. Growth in consumer awareness4. G reater use of media5. CompetitorsTechnological1. Improved equipment2. Better guardian3. Substitution of materials4. Improved data collection5. Licensing authorities The risk factors and external risks, Risk management 10 principles by Jayne (2002) Internal some major internal risk factors are pricing, level of variables costs, and level of ameliorate costs, which are directly influenced by management. A wrong market analysis and, wrong cost strategy may lead business to jeopardy. It is important to know the demand of products, and how flexible ones costs are (variable costs and fixed costs). Customers will definitely consider the relative cost of ones competitors and prefer the best priced products and services available. Clear understanding of business objectives, through a proper planning, and a commitment will lead a business to success. Each business needs to valuate its strengths and weaknesses periodically. Each factor should be rated as whether it is a major strength, a minor strength, a neutral factor, a minor weakness, or a major weakness. Figure 8 below depicts the internal risk factors a follow magnate face. morality and beliefs Culture of industry Presure of finances Change in processesBetter utilization of resourcesSickness and absence cost Figure 8 The risk factors and the internal risks, Risk management 10 principles by Jayne (2002) Internal risk factors may develop a significant business risk for an investor. Some internal risks are mentioned in the figure 8 above, which can be noticed and corrected to improve the internal performance.2.5 Profiling Customers face a evolution range of choices in the products and service these days. They are making their choice on the basis of their intelligence of quality, service, and value. Companies need to understand the determinants of customer value, and satisfaction. Customers are satisfied when their expectations are met and delighted when their expectations are pass offed. Satisfi ed customers remain loyal longer, buy more, are less price sensitive, and talk favorably about the company. Profiling is a efficacious tool to create customer satisfaction.2.5.1 Financial profiling A manager should be well aware about the financial position and expenditures. The leader has to know if the finances and the financial information are relevant and accurate according to the market standards. The budget has to be well prepared and accurate, for future operational strategies. Before progressing any further, all necessary financing has to be assured. Initial goal is to establish a list of expenditures on a stem, for all the required financing and then to measure ones own capacity and strength in accordance.2.5.2 Product profiling The most basic marketing tool is product, which stands for the companys tangible offer to the market, including the product quality, design, features, and branding. Market penetration requires a good product presentation. The observation of competitor product is very important. The manager has to review the unique strengths of their own product against competitors, and has to know the market segment in which products serve the best. It is good to develop a product profile newspaper for each product. The product profile analyzes your products in terms of the concepts such as, the list of features a product offers to its customers and the benefits for a company in terms of profit.2.5.3 Customer profiling The main goal of customer profiling is to categorise the traits and characteristics of customers. This process helps to identify the reasons customers purchase products from ones company and not from the competitors. Customer profiling does not pixilated to know each customer individually, but just to know the primal characteristics of good and dreary customers. Strategic thinking about customer profiling can help business and lead it to a profitable territory. A company has to observe its customers who are sales and profit contributors, and customers who brook profitable growth potential for the future.1. Care and concern the customer wants to feel that the organization, its employees and its operational system are devoted to declaration his problems.2. Spontaneity contact employees demonstrate a willingness and readiness to actively approach customers and take care of their problems.3. caper solving contact employees are skilled in taking care of their duties and perform according to standards. except the rest of the organization including operational support employees and operational support systems are also trained and knowing to give good service.4. Recovery if anything goes wrong, or something unexpected happens, there is someone who is prepared to make a special effort to handle the situation, Grnroos (2000)2.5.4 Competitor profiling This analysis relies on a sound understanding of customer perspectives and competitor performance. The competitors profile should be seen from a customer perspective by using the SBUs. In market analysis, we can define different market segments and customer groups that can be targeted. Measuring competitors performance and gaining clarity of own performance against competitors is useful. The aim to gain a competitor profile relies in knowing their strengths and weaknesses. This produces a source of competitive advantage. This strategy can help to create differentiation.2.6 Cost strategy Pricing is an area with a tremendous potential for increasing profitability, but unfortunately, if managed badly, it can quickly bring a business to its knees. Pricing is both art and science (Meldrum 2007). A new business may require delivering a relevant quality product or a service possibly at the lowest cost, and to develop a cost difference over the primary competitors for making it more attractive for new customers. Standardization of products is also an important part. Cost strategy also considers the cultural facts for pr oduct pricing. A question between either providing a differentiation approach to retard the customer needs with good quality, and gain competitive advantage, or having low cost to gain profit margin and increase product volume that often leads to practice a mixed approach. The company has to conclude what it wants to accomplish with a particular product. If the company has selected its target market and marketing position, then pricing will be straight forward. Figure 9 below depicts the nature of competitive advantage, McDonald (2007).2.6.1 Low cost products several(prenominal) circumstances might lead a firm to cut its price. One circumstance is if a company needs additional business and cannot generate it through increase sales efforts, product improvement or other measures. A company might face a price war, as competitors try to impart on to their market share. New business wants to ensure its customer group which it is the lowest cost manufacturer with the best quality . This way one can win a greater volume of business through lower prices than competitors, and continue to be profitable. Prices also influence customer percepts. In some markets high prices are seen as overcharging or taking advantage of customer. In other markets competitor with lower prices may have advantage, but a lower price can also damage the competitive position or the brand image. Brand image is associated with prices.2.6.2 High costs products Some products whose prices tend to remain constantly high or fixed, it is necessary to know the real demand of those products to set a fixed cost. Increasing routine of companies base their price on the products perceived value. They see the buyers perception of value not the sellers cost, as the key to pricing. A company develops a product concept for a particular target market with a planned quality and price. Then management estimates the volume, which hopes to sell at this price. The estimates set the demand capacity, inves tment and the unit cost. Management then figures out whether the product will yield a satisfactory profit at the planned price. If it does the company goes ahead with product development otherwise, the company drops the idea. A business without the lack of a real understanding of the profit generated by different activities and products without data and strategy becomes less logical and relies just on intuition and luck.2.7 Leadership strategies A new business at an early stage is generally considered fragile where a leader and staff members are both new to each other, further it is not necessary that a good entrepreneur is also a good leader. In the beginning phase of management a leader might find it hard to understand his employees, so setting some guidelines might help the staff and the leader. The true leadership is like a big wise head which can direct an organization towards success. A strategic leadership can define the focussing of an organization. A true leadership r ecognizes long-term and short-run goals and its objectives. It is also necessary for a leader to determine priorities, to direct team activities by using his inspirational leadership. According to Cameron (2008) a new leadership should have following strategies.(1) A focus on positively deviant performance, or successful performance that dramatically exceeds the norm in a positive direction(2) An affirmative bias or an orientation toward, for example, strengths rather than weaknesses, optimism rather than pessimism, supportive rather than critical communication.(3) A focus on virtuousness and eudemonism, or on the best of the human condition and that which beings consider to be inherently good. A leadership is responsible for other people and their performance. Responsibility and authority are define as operating environment. The core concept of leadership is responsibility of other people and for the results they achieve in their work. A leadership should take actions based o n ethicality, shared beliefs and value connected to the basic mission of an organization. The most important characteristic of excellent leadership is the creation and strengthening of a positive development attitude. Without a positive attitude there will be no permanent learning results.Figure 10 below describes the main characteristics of excellent leadership behaviour.Professional skillsInspirational motivation. See the big picture. Clear and challenging goals. Is fully dedicated and enthusiastic. Knows how to encourage and reward. Uses humor. Tries to see the positive sideOwn exampleIndividualized Consideration. Is genuinely interested in people. Knows how to listen. Is easily approachable. Takes care of the followers. Is present and enjoys being with people. Knows the followers. Accepts that people are differentBuilding trust and confidence. OBjectivity and fairness. Honestly. Is true to his word and promises. Can make decisions. Acts in consistent fashion. Bears his responsib ility in all situationsIntellectual stimulant. Delegates responsibility. Gives room and freedom of action. Does not leave anyone alone, acts as a sparring quisling. Two-way feed back. Does not always have to agree. Encourages others to generate ideas. Admits his own mistakes3.1 Starting a new business in Finland The world economy has undergone a radical transformation in the last two decades. Geographical and cultural distances have shrunk significantly with the advent of jet airplanes, fax machines, and mesh linkups. This shrinkage of distance has permitted companies to widen substantially their geographical markets as well as their supplier sources. all over the past fewer decades, Finland has become an entrepreneur-friendly country. It is apparent that this change will continue into the future since the opportunity for entrepreneurship has better tremendously. Society, in Finland, gives successful entrepreneurs a high status. Finnish market has a great potential for new businesses, but still there are few who will take the risk. According to the Ministry of Trade and industry Finland (2007) the task force set up has investigated the opportunities and methods to promote immigrant entrepreneurship. It is funded by the entrepreneurship policy programme. The task forces mandate is linked to the Governments new immigration policy programme and the endorsement of work-based immigration. The main purpose of the task force was to come up with measures to promote growth and opportunities for immigrant entrepreneurship. According to Boston Consulting Group, (4-2009) Scandinavia is considered amongst the most groundbreaking regions of the world, while Denmark and Norway ranked impressive. This survey also ranked Japan as the most innovative country in the world. Nevertheless, according to this report, Finland and Sweden ranked in the top ten innovative countries. When it comes to the general perception of how difficult it is to start a small business, atti tudes of Europeans and Americans are approximately similar. Most of them think that it is somewhat too difficult to start a business.3.2 The analysis of current food culture Kouvola despite being a small city and relatively less populated than the bigger cities, has a variety of food providers. Mainly, there are two types of restaurants, fast food and full meal. Fast food, in general appears to be more popular among the younger generation unfortunately, most fast foods contain too galore(postnominal) calories, salt, and cholesterol to be ingested daily or charge once a week. Eating at fast food restaurants has increased and is linked to todays obesity. According to health specialists, children between the ages of 7-12 should consume approximately 2200 calories per day, while adults should consume approximately 2000 calories per day, although exercise levels and current weight can affect these numbers. The total of a single meal at a fast food restaurant could comprise al most a full days caloric intake. To observe the current food culture, it was necessary to record the number of calories and fat in different types of food, to make a list and to show the difference. Figure 11 below depicts the amount of calories and grams of fat packed in fast food3.2.1 Pakistani/Indian food culture Djanhal and Halliday (2007), describe the level of Subcontinent as one of the oldest civilizations of the world, which has always had lots of diversity mainly because it has been occupied by so umteen different nations and religions. These nations ruled India for decades, mainly the Mughals and the Great Britain. India embraced all the different and cultural influences, and religious practices. Ceremonies of local traditions have made a contribution towards the evolution of cuisine and kept adding a rich taste to the food. Another major influence in this development of Pak/Indian cookery was the establishment of the Mughal Empire starting in 1526. Arabic backg round of Mughals added lamb, beef, chicken and fish to the cuisine. The opulent tastes exhibited by such emperors as Hymayun, Akbar, Jahangir, Shah Jahan and Aurangzeb in art, architecture, music, dance, and jewelry maker was also extended to food. A style of cookery called Mughali evolved in Mughal judgeship and even today it is very popular in Lahore/Pakistan as well as worldwide. Some widely known survivor recipes of court cookery are, for example, chicken tandoor a strike in which chicken is cooked at low temperatures in special ovens called tandoor, and murg musalam in which the whole chickens are roasted with special spices and ingredients. Shahi tukra, a dessert of sliced bread, milk, cream, sugar and orange yellow, is another left-over from the days of the Mughals.3.2.2 A brief look at cookery in Pakistan Djanhal and Halliday describe Pakistani cookery, as full of regional character, with each of the four provinces offering special dishes. It is difficult to decide which of the almost undying catalogue of dishes from the subcontinent can be identified as specificallyPakistani (Djanhal and Halliday 2007) In Punjab, Mughlai cuisine uses tandoor (ovens). In Baluchistan, cooks use the Saji method of barbecuing whole lambs and stick bread in a deep pit. From the honest-to-goodness times, use of spices, herbs, seeds, flavorings and seasonings have helped cooks transform rather ordinary foods into an exotic cuisine. Some of the most commonly used spices in Pakistan today are chili powder, turmeric, garlic, paprika, black pepper, red pepper, cumin seed, bay leaf, coriander, cardamom, cloves, ginger, cinnamon saffron mace, nutmeg, poppy seeds, aniseed, almonds, pistachios, and yogurt. They are used in a wide range of pickles, chutneys, preserves, and sauces, together with curries of all descriptions and special recipes of meat, seafood, and vegetables, which gives Pakistani cooking much of its distinctive character.3.3 Survey of two existing eth nic restaurants Market research in this part included some interviews and surveys. It is good to know what is going on around helped the idea of establishing own business and to review the relative and essential elements. The empirical research part of this research contains surveys of two restaurants Namaskar, capital of Finland, Finland kta Indisk & Pakistan mat in Stockholm (old city), Sweden Both of these restaurants are owned by immigrants. The main purpose of the survey was to know how the owners got into this business and observing their business strategies and study what they encountered while establishing their businesses.3.3.1 kta Indisk & Pakistan Mat, Stockholm Sweden Indian and Pakistani restaurant in the old city, Stockholm According to the owner of kta Indisk & Pakistan (2010) they have a satisfactory number of customers. Their regular customer list contains a large number of immigrants living in Sweden, including tourists and Swedish people. The owner as an im migrant, favourite(a) to have his own business, it gave him self-esteem and less use of a foreign language. He is happy to help his compatriots in a foreign culture by giving them a job, and to participate in creating a good food culture. For a new business, being an immigrant and especially the start-up process was difficult at first but gradually it progressed. An ethnic-based brand is strength, according to the owner. He also has some regular Swedish customers that mean he has succeeded to develop a good taste across culture. The Standardization of food and circuit board. The restaurant plug-in is suitable for both vegetarian/non-vegetarian customers. Chili is used reasonably in the most dishes but they also have hot chili dishes depending on customer requirements. The board in figure 13 below depicts the calibration of food.Menu at tka Indisk & Pakistansk Mat, Stockholm SwedenRestaurants arrangements and atmosphere The owner is fond of eastern culture so he made t he arrangements in accordance. Figure 14 below shows the statue at the entrance of the restaurant, holding an Indian flag. Welcoming statue at the entrance of tka Indisk & Pakistan Mat secondly the name of the restaurant consists of both Pakistan and India. Karachi is a coastal city in Pakistan, Because India and Pakistan used to be one big country before the partition, there are similarities regarding food and culture. A cultural arrangement of musical instruments. These instruments made the restaurant look more atmospheric and gave a glimpse to the golden history of music, art and food.3.3.2 Namaskaar Indian Express, Helsinki NAMASKAAR Indian Express, Helsinki Namaskaar restaurant is located in Helsinki. The owner is a Pakistani. He has been living in Finland for more than ten days and owns two restaurants in Helsinki. On my visit I ordered different dishes to observe the menu and taste the difference. The menu contained vegetarian and non-vegetarian food, some differen t sort of jams, spicy pickles and cultural drinks. It was lunch time and the restaurant was full of customers so there was no room. I had to stand in a queue and ask for the turn. After the meal, I requested an interview and when the owner got to know about my links from Pakistan and Lahore, he became ruttish and it sparked his interest to know the opinion about his restaurant, food and the arrangements. About starting a new business across culture he told, that when he came to Finland the biggest challenge was the language, he could not communicate with people correctly and he felt so helpless. He had an inspiration from one of his family members for food business. He wanted to try it across culture, and he wanted to be successful within his limited language skills and education. He had to absorb some staff from Pakistan, (mostly his family members) and some other employees that he found in Finland. He said Helsinki has become more multicultural and people are incisive on havi ng exotic food. He has many regular Finnish customers and tourists and also some Asian customers. He has never advertised his restaurant in any newspaper or magazines but according to him the best advertisement for food business is a good taste and a good quality which brings his customers back. Location is also very important to him he would not like to move his restaurant to a new place. He said with time he has gained a reputation and has developed a taste of food, and even the tourists in Helsinki come again to his restaurants whenever they get an opportunity to come back. He is very pleased with the progress of his business that three years ago he launched another branch also in Helsinki. Figure 17 below shows the menu of Namaskaar restaurant. According to me the food was a bit too spicy, but the owner lets his customers choose a reasonably spicy food. He has an idea about the standardization of food. He has reduced spices in the food but he would not like to turn a spicy dish into a sweet dish that it loses the original traditional taste, However, I was expecting it to be less spicy or perhaps bland so I was surprised that customers still liked it. The owner is very happy to promote his culture through traditional food across culture and has gained self esteem through a successful business. He has built a reality on his dreams, which was all based on a vision which he has made true as the result of his strenuous efforts. About the future challenges he thinks, there is a rich food culture in Helsinki and a tough competition, for there are many Chinese, Japanese, Indian, Spanish, Italian, and all kinds of international restaurants, so the quality has to be maintained perpetually to meet the customers expectations.3.4 The questionnaire analysis The last part of this paper is based on a quantitative-research method. The method of research was conducted by using a questionnaire to determine peoples behavior towards Pakistani/Indian food. The researc h was based on measurable data gathered through benchmarking strategy. Different customers were interviewed at Pakistani/Indian restaurants to check into their opinions. This research proved to be a source of much useful information, that I could use it for my own restaurant project. The aim of research was an evaluation of peoples attitude towards the opening of this new restaurant. These questions were selected to evaluate the new venture, and to know peoples inclination towards the food. I developed a questionnaire and interviewed 50 people altogether. 1) Have you ever been to any Pakistani/Indian restaurant? The first question included respondents from Kymenlaakson area mainly Kouvola and Kotka, 64% of the respondents which is 33 people said that they have never visited any Pakistani or Indian restaurant. 17 respondents said that they have visited some Indian restaurants while visiting bigger cities like Helsinki, Lahti or Oulu. 46 respondents said they would love to try an d they are interested in tasting it at least once, only 4 respondents are not very interested. Figure 18 below depicts the customers tendency towards Pak/Indian restaurants. Have you ever been to a Pakistani/Indian restaurant2) What did you observe while you were there?The second question includes respondents who have experienced these restaurants and some customers were on the spot having a meal. Getting different opinions was worthwhile in improving own concept. According to 15% respondents, Indian and Pakistani restaurants are not very formal. They should serve in a formal way. 45% respondents consider it a non-vegetarian food. If they go to an Indian restaurant, they are not so sure about having the meat on the menu because Hindus are vegetarians and worship cows as one of their gods, and some Hindus do not even like to eat eggs, so people are not sure about the menu. About Pakistani restaurants 20% respondents think Muslims do not eat pork so it is maybe not wise to order a por k dish, because it may annoy them. Some respondents had an opinion that every restaurant has a different menu, so it is up to customers to choose. Y values in figure 19 below depict the customer tendency towards Pak/Indian food. The analysis of customer tendency towards Pakistani and Indian food.3) What attracts you to select particularly an Indian Restaurant? 40% of the respondents consider Indian/Pakistani food healthy and they like the use of herbs and spices, 15% of the interviewees said that every restaurant has a different menu so they are interested in trying it at least once. 25% of the respondents like cultural decorations and the history. It is interesting for them to observe a different taste in a different cultural surrounding. 8% of the respondents are just relate about food quality and arrangements and not brands. Figure 20 below depicts some customer attractions towards Pak/Indian restaurants.4) Would you like to have an Indian restaurant in your area? There is no Indian restaurant in Kymenlaakson area so 75% of the respondents are excited about having an Indian restaurant because they get a chance to visit some Indian restaurants only when they are in Helsinki or Lahti. 15% of respondents are satisfied with the existing number of ethnic restaurants in Kymenlaakson. 10% of the interviewees were not so keen on eastern food since they consider it fatty. Figure 21 below shows the customer attitude towards a new restaurant in Kymenlaakson area. Would you like to have an Indian restaurant in your area?5) What are your customer expectations regarding a new Indian restaurant? As can be seen in figure 22 below 38% of the respondents look forward to spicy food with a good vegetarian and a non-vegetarian menu. They also appreciate a good cultural environment. 15% of the Interviewees are concerned about readiness and friendliness of staff and expect a good customer service. Nearly 26% of the interviewees are concerned about the price differ ence and would prefer a low price with a good food quality. 20% of the respondents look forward to a good buffet meal for a reasonable price. Figure 22 below shows the customers expectations.The customer expectations the above analysis draws a conclusion that there is certainly a room for Indian village restaurant. People would like to try different food, they seem curious about new taste and cultural atmosphere of a restaurant. There are some stereotypes associated with previous experiences, but there is always a way to do things better. I also learned that today few customers are satisfied with just getting something to eat. Rather, they have come to expect higher levels of dining experience. conclusion ways to create the respectable kind of dining experience to match the customer expectations is a emergence challenge for every operator. Good food is not the only thing customers are looking for today. When they go for lunch they want a break from their work environment. They wa nt to purchase and consume their meals in a place that offers a sense of life and excitement. To have satisfied customers, an entrepreneur must meet customer expectations. This requires being aware of customer expectations, without this knowledge, it will be difficult or impossible to meet and exceed the expectations. If expectations are not met, the customer will perceive the performance as inadequate and actions as insufficient. The questionnaire analysis was based on five important questions to know customers basic expectations but ulterior additional questions can be added to the list to deal with particular issues depending on the product, service, company and situation.Summary and conclusions This paper consists of three stages of starting a new business. All three stages are different but combined with each other the first stage emphasized the importance of having a business plan with the help of scientific theory. I, the author got to know that before we embark upon a new venture of starting a new business, it is wise to measure the health of the vision. The right vision will make the business plan alive and a reality. The first stage of this paper is about giving this vision a right direction, the form and the clarity according to the scientific theory. In the first part I learned that the right business strategy and tactics are important to make the vision come true. Different subdivision develop the additional strategies, tactics, and systems to achieve their results and, ultimately the strategic objective of the company. I figured that vision alone is not enough for starting a business there are basic factors which need to be observed before launching a new product. The second stage was implemented by benchmarking method. I did some surveys and interviews to observe the basic departments of successful businesses like pricing, location, products and promotion. I analyzed the related additional strategies which boost businesses and the im portance of basic strategies. The questionnaire analysis helped to understand the opportunities and the possibilities. I got to know the customer expectations and the social behavior towards this project. It was good to measure these possibilities, keeping in mind the customer expectations. The third stage was implemented by scientific theory for Indian village restaurant, and described the basic elements of the concept. I analyzed the possibilities of market penetration, through the mission statement and goals, and discussed how the plan is so unique and genuine which so far no one is practicing. I also analyzed different elements like the standardization of food, the opportunities, strengths and weaknesses and defined the toolkit. I researched the ideas to create a good image, and how a good environment can participate in giving customers a sense of fulfillment and joy. This process needed a parallel study plan. First of all I had to analyze the scientific theory for starting a new business, and then to observe different ethnic restaurants and their environment food and location. Paper supervisor provided his guidance, and instructions towards making it more progressive and professional. Writing this paper has also enhanced my personal and professional skills I learned to examine the health of issues more scientifically and more professionally, I further would like to implement my business plan in practice and will try to put the best foot forward with the restaurant business. During research I dined in many good ethnic restaurants and figured that entrepreneurs base their food business on satisfying products which return a profit. I gained new knowledge and learned that many people may take food business as an lento task, and would not go through conventional scientific theories of starting up a new business, yet many of these entrepreneurs are fruitful and learn by experience but in that case chances of success are surely at risk. The scientific theory for entrepreneurship was really helpful to widen the understanding that even when entrepreneurs start a new business regardless of a proper scientific theory, it still applies for them. I reach the following conclusions firstly it is very important to have a business plan in order to understand the target market and the future of a business. A traditional business plan simply does not provide the results one deires . Every business strategy is different. A business plan based on a vision, enthusiasm and a purpose, requires a proper market research and planning. The success in the end relies on a good market research and a planning theory.Secondly by the analysis of current business trends in Finland I am positive about the progress of food business. I have seen different ethnic brand restaurants doing a successful job. This definitely sparks the interest and gives all the hopes and chances for survival to a new business. Thirdly many food providers show no concern with p roviding food according to the health standards, so this business plan is noble share towards the well being of human race.ReferencesBoston Consulting Group 2009. Annual report.Cameron Kim 2008. Positive Leadership Strategies for Extraordinary Performance. metropolis Berrett-Koehler publish Limited.Dhanjal Beryl, Halliday Tony 2007. penetration Guides Pakistan, 3rd edition. City Apa Publication GmbH & Co Publishing Limited.Fisher Alan, Chick Anne, Bifulco Antonia, Mellor Noah, & Mellor Robert 2009. Entrepreneurship for everyone, a student text book. 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