The UK and European Package Holiday Markets Essay

The UK and European Package Holiday Markets - Essay Example The UK and European Package Holiday Markets According to a 2004 Survey conducted by MORI, although the Internet’s search Engines was used for gathering data about Travels and holidays, comparatively fewer people actually used Internet facilities for booking their holiday trips online. what needs to be emphasized is that e-commerce serves only to offer connectivity between the service-provider and the customer. The use of the Internet, by itself, does not guarantee package holiday bookings or ticket sales. Only by creating and sustaining a strong online branding can the travel agencies hope to compete sauccessfully in this market Effective marketing strategies along with knowledge base ,combined with the use of effective use of technology would be a winning cocktail.for success. Personalized websites hoisted by the various travel agents and tour operators would ensure steady business prospects and future growth of this industry. As a result of the fact that the travel and tourism industry has been the single largest beneficiary of products and services sold over the Internet, more and more companies plan to expand their Internet sales strategic goals and objectives by harnessing the use of internet for online booking of Hotel reservations, Conducted tours, Visa formalities and other matters connected with international tourism to cater to the online travel market and reap the advantages of online connectivity.† The Percentage of Travel Research done online before a purchase is now over 74%†.