Best Buy Brings Diversity to the Geek Squad Essay

Best Buy Brings Diversity to the Geek Squad - Essay Example Also, the coloured people and women in the contemporary society have an almost equal access to education opportunities and skill enhancement institutions and organizations. In that context, racial and gender diversity has an important role to play in the employees’ motivation and training. On the one side it teaches the managers to be respectful towards and sensitive to the needs and expectations of the customers affiliated to the racial minorities and the women. This is pragmatic as these customer segments do have at their disposal, ample buying and decision making power and their choices do have the power to influence the profitability and sustenance of the companies. On the other side, being cognizant of racial and gender diversity issues allows the companies to benefit from the talent of the employees who are coloured or happen to be women. 2. Sensitivity to racial diversity and diversity issues is not something that can be imposed superficially, but rather a skill that is acquired through understanding and awareness.